Fuel for Life Homme by Diesel is a musky and fougere fragrance for men. Fuel for Life Homme was launched back in 2007. Fuel for Life Homme was created by Annick Menardo and Jacques Cavallier. The top notes of the fragrance consist of grapefruit and anise. The middle notes are made up of lavender and raspberry and the final base notes contain woodsy notes and heliotrope. Diesel Fuel For Life Homme is a fragrance that has been made for men to wear during the day time. Diesel is an Italian fashion brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer. Rosso founded Diesel with the meaning of creating a fashion house that be a leader and carve out its own niche in the industry. A marvellous amount of the company's success in its first 20 years is attributed to former Creative Director Wilbert Das in 1988. Fresh out of style school, Das was initially hired to design the men's collection, but quickly rose through the ranks at Diesel and was named Creative Director in 1993. Das' vision guided the company's fashions and international marketing strategies for nearly 20 years. During this time, Diesel launched several lines: Diesel Black Gold (casual luxury goods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. The products are marketed through 5,000 retail outlets around the world, including 300 Diesel-branded stores.